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Brioni sketches from the 1970s
Historyseven decades of roman style

Since 1945

Brioni first store on Via Barberini 79, Rome
Brioni founders Nazareno Fonticoli and Gaetano Savini
The first Brioni fashion show staged in the Sala Bianca at Palazzo Pitti in Florence, 1952
In 1952, Brioni sealed its reputation as an industry leader by hosting the first ever men’s fashion show. Presented at the opulent Sala Bianca of Palazzo Pitti in Florence, the collection was a myriad of fluid tailoring, featuring suits in vivid colours and sophisticated fabrics.
Tailors and seamstresses at work in the Brioni atelier in Rome, 1960s
American actor John Wayne is fitted for a Brioni suit in the atelier in Rome, 1950s
Brioni designs shown at the Waldorf-Astoria during the World’s Fair in New York City, 1964
Members of the Brioni team in London for a fashion show at the Hyde Park Hotel, 1959
Models wearing Brioni ensembles at the Palazzo della Civiltà Italiana in Rome, 1960s
A Brioni dinner jacket in red and black wool, 1960sA Brioni dinner jacket in silk and gold lamé, 2000sA Brioni double-breasted tuxedo jacket in silk paisley with black satin lapels, 1960s
A special presentation at Florence’s Palazzo Gerini in Florence celebrated Brioni’s 75th anniversary, 2020
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